Privacy Policy

Effective August 2, 2026

TappaTag (“we,” “us,” or “our”) operates the TappaTag smart pet tag service and the website at tappatag.com (the “Service”). This Privacy Policy explains what information we collect, how we use it, and the choices you have. The Service is offered solely to residents of the United States; see “Geographic Scope” below.

Geographic Scope

TappaTag is operated from the United States and is intended only for residents of the United States. We do not knowingly collect personal information from individuals located outside the United States. By using the Service, you represent that you are located in the United States.

Information We Collect

From pet owners (account holders):

• Account information: name, email address, phone number, and password.
• Pet information: name, photo, description, and any notes you choose to add.
• Optional veterinarian information: clinic name and phone number, if you add them to your pet's profile.
• Walk logs and streak data: walks you log by tapping your tag, dates, and streak counts.
• Billing information for your purchase, processed by Stripe. We do not store your full card number.

From finders (people who tap a lost pet's tag):

• Phone number, when a finder places a call to the owner through our private relay.
• Call metadata: time, duration, and whether the call was answered.
• SMS content, if the finder exchanges text messages with the owner through our private relay.

Automatically, when a tag is tapped:

• The tag's unique ID.
• The device's user agent string (browser and operating system type).
• The time of the scan.

We do not collect the finder's GPS location, precise device identifiers, or any personal information about the finder unless they voluntarily place a call or send a message through the Service.

Categories of Personal Information

For purposes of US state privacy laws, the categories of personal information we collect are: identifiers (name, email, phone number, account ID), commercial information (purchase history), internet or network activity (browser and device type, scan timestamps), geolocation only at the level inferred from a phone number area code (no precise GPS), and audio or electronic information (voice and SMS content routed through the relay). We collect this information from you directly, from finders who interact with your tag, and automatically through routine Service operation.

Analytics & Tracking Technologies

We use essential cookies and similar technologies to process secure checkout transactions via Stripe, maintain active user sessions, and guarantee baseline application functionality.

To measure performance and understand aggregate service traffic, we utilize privacy-respecting website analytics. We also implement optimization scripts, including the Meta Pixel, to measure conversion success and deliver targeted marketing promotions based on your interactions with our site. We never directly sell your personal browsing details to third parties.

We do not currently respond to automated “Do Not Track” (DNT) browser headers. However, we natively recognize global user preference frameworks, including Global Privacy Control (GPC) signals. If our systems detect a valid GPC preference signal from your browser, we automatically restrict the initialization of tracking pixels and non-essential script files for that specific session.

How We Use Your Information

We use the information we collect to:

• Display your pet's finder page when someone taps the tag.
• Route finder calls and messages through our private relay.
• Send you SMS alerts when a finder contacts you.
• Deliver optional pet care reminders you enable.
• Track walks and streaks you log.
• Process payments for your purchase via Stripe.
• Communicate with you about your account notifications or platform changes.