Effective May 9, 2026
These Terms of Service (“Terms”) govern your use of TappaTag products and services, including the website at tappatag.com, smart pet tags, and related services (collectively, the “Service”). By purchasing a tag, creating an account, or using the Service, you agree to these Terms.
To use TappaTag, you must create an account and provide accurate information including your name, email address, phone number, and pet details. You represent that (i) you are at least 18 years of age, or the age of majority in your state of residence, and (ii) you are a resident of the United States with a valid US shipping address and US-based phone number. You are responsible for maintaining the security of your account credentials and for all activity under your account. You agree to notify us promptly at hello@tappatag.com of any unauthorized access or suspected breach of your account.
TappaTag is offered solely in the United States and is intended for use by US residents. We sell and ship only to US addresses, and our call relay and SMS services are provisioned for US phone numbers. By purchasing a tag or creating an account, you represent that you are located in the United States. We make no representation that the Service is appropriate or available for use outside the United States, and we are not responsible for compliance with any non-US laws, including foreign data protection, telecommunications, or consumer protection laws. If you access the Service from outside the United States, you do so on your own initiative and at your own risk.
TappaTag provides smart NFC pet identification tags. When a finder taps your pet's tag with their smartphone, they see a contact page displaying your pet's name, photo, and a button to call you. The Service also includes:
The private call relay, care reminders, and other digital services are included with your TappaTag at no additional cost for the operational lifetime of the Service. There is no subscription, no annual renewal, and no separate fee for these services. All digital services are subject to the Availability of the Service and Usage Limits sections below.
Not an emergency service. TappaTag is a communication tool that connects finders with pet owners. It is not an emergency service, a veterinary service, a tracking or recovery service, or a substitute for emergency contact methods such as 911. Do not rely on TappaTag for emergencies involving people.
Third-party carrier dependency. The private call relay and SMS features rely on third-party telecommunications providers. Service may be temporarily or permanently unavailable due to carrier outages, number reassignment, regulatory changes (including A2P 10DLC requirements), provider pricing or policy changes, or other circumstances inside or outside TappaTag's control. TappaTag is not liable for missed calls or messages resulting from third-party service interruptions.
TappaTag operates the Service at its sole discretion and may modify, suspend, throttle, or discontinue any or all digital features at any time, with or without notice, including the private call relay, SMS alerts, care reminders, walk logging, and any other digital component of the Service. Reasons for modification, suspension, throttling, or discontinuation include but are not limited to: prevention of abuse, protection of service quality, infrastructure or carrier changes, regulatory requirements, business changes, and routine product evolution.
If TappaTag elects to permanently discontinue the private call relay, we will make reasonable efforts to provide at least 90 days' notice to active account holders by email. In the event of relay discontinuation, the finder page will continue to function and the “Call Owner” button will connect the finder directly to your phone number using a standard tel: link, which will reveal your number to the finder. Your physical tag will continue to work in this degraded mode for as long as the finder page remains operational.
No refunds, credits, or replacements will be issued in connection with any modification, suspension, throttling, or discontinuation of the Service.
The private call relay and SMS services are shared infrastructure provided to all TappaTag owners at no additional cost. We reserve broad discretion to throttle, limit, or remove these services from any tag or account where usage falls outside normal pet-recovery and pet-care patterns.
Call relay and SMS services are provided through third-party telecommunications infrastructure that carries per-call and per-message costs. Because these services are included free with every tag and shared across the entire TappaTag user base, we apply broad discretion to protect the system from fraud, automated abuse, and excessive use. You agree that:
If you believe usage limits or service removal have been applied to your tag in error, contact us at hello@tappatag.com and we will review the case promptly. We reserve the right to make final determinations on a case-by-case basis.
Every TappaTag is backed by a one-year limited warranty. If your tag fails due to a manufacturing defect under normal use within one (1) year of the original purchase date, we will replace it one time, free of charge.
To make a warranty claim, contact us at hello@tappatag.com with your tag ID, proof of purchase, and a description of the defect.
You may optionally add your pet's veterinarian information, including the clinic name and phone number, to your pet's profile. This information is displayed on the finder page under “Medical & Vet Info” for emergency reference, allowing a finder to contact your pet's vet directly if needed.
By providing veterinarian contact information, you represent that the phone number you provide is the clinic's publicly listed business number and that you are responsible for keeping it accurate. TappaTag does not place automated, marketing, or care-reminder communications to veterinarian numbers. Calls placed to the veterinarian from the finder page are direct calls to the clinic's published business line and are not routed through TappaTag's private relay. TappaTag does not verify veterinarian information and is not responsible for calls placed to outdated, incorrect, or mistyped numbers.
You may add, change, or remove veterinarian information at any time from your dashboard.
Walk logging, streak tracking, and shareable streak cards are available to all TappaTag owners. You can log walks by tapping the tag with your phone. Streak data is stored in your account and persists across tags. Streak data is deleted when you close your account. Walk logging and streak features are subject to the Usage Limits & Abuse Prevention section above.
We stand behind our product. Our refund policy is designed to be clear and fair:
By providing your phone number and creating an account, you expressly consent to receive SMS text messages and voice calls from TappaTag related to the Service.
Program description. TappaTag uses SMS to deliver finder-call alerts and optional pet care reminders. Voice is used to connect finders to pet owners through TappaTag's private relay. Voice is never used for marketing.
All SMS and voice communications are subject to the Usage Limits & Abuse Prevention section above.
You agree not to:
You retain ownership of all content you upload to the Service, including pet photos, pet names, profile descriptions, and veterinarian information (“Your Content”).
By uploading Your Content, you grant TappaTag a worldwide, non-exclusive, royalty-free license to host, store, display, transmit, and reproduce Your Content solely for the purpose of operating and providing the Service — including displaying Your Content on the finder page when your pet's tag is scanned. This license ends when you delete the content from your account or close your account, except to the extent that backups, logs, or cached copies persist for a reasonable period during routine system operation.
You represent and warrant that you own or have the necessary rights to Your Content and that Your Content does not infringe any third party's rights.
The TappaTag name, logo, website, software, tag designs, and all related materials are the property of TappaTag and its licensors and are protected by copyright, trademark, and other laws. You may not copy, modify, distribute, sell, or create derivative works from these materials without our prior written permission. All rights not expressly granted to you in these Terms are reserved.
If you believe content on the Service infringes your copyright, send a written notice to hello@tappatag.com with: (i) identification of the copyrighted work, (ii) identification of the allegedly infringing material and its location, (iii) your contact information, (iv) a statement that you have a good-faith belief the use is not authorized, (v) a statement under penalty of perjury that the information is accurate and you are authorized to act, and (vi) your physical or electronic signature.
Except for the express One-Year Tag Warranty above, the Service is provided “as is” and “as available” without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
TappaTag is a communication tool, not a tracking, recovery, or location service. We make no promises about whether or how quickly a lost pet will be returned. We do not guarantee response times, finder availability, message delivery, call connection, or any particular outcome from a tag scan.
Some jurisdictions do not allow the exclusion of certain implied warranties, so some of the above exclusions may not apply to you. In such jurisdictions, our warranty obligations are limited to the maximum extent permitted by applicable law.
To the fullest extent permitted by law, TappaTag and its owners, officers, employees, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of a pet, emotional distress, veterinary costs, or lost profits, arising from your use of or inability to use the Service.
Our total aggregate liability to you under any claim, regardless of the form of action, shall not exceed the original purchase price of the tag giving rise to the claim.
Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any other liability that cannot lawfully be excluded or limited under applicable law.
Some jurisdictions do not allow the limitation or exclusion of incidental or consequential damages, so the above limitations may not apply to you. In such jurisdictions, our liability is limited to the greatest extent permitted by law.
You agree to indemnify, defend, and hold harmless TappaTag and its owners, officers, employees, and affiliates from and against any claims, damages, losses, liabilities, and expenses (including reasonable attorneys' fees) arising from or related to your violation of these Terms, your misuse of the Service, your submission of inaccurate pet, contact, or veterinarian information, or Your Content.
TappaTag is not liable for any failure or delay in performance caused by events outside its reasonable control, including but not limited to acts of God, natural disasters, pandemics, war, terrorism, civil unrest, governmental action, labor disputes, internet or telecommunications outages, third-party service provider failures, or power failures.
We may suspend or terminate your account if you violate these Terms or engage in conduct that harms TappaTag, other users, or third parties. You may close your account at any time by contacting hello@tappatag.com.
On account closure or termination:
We may update these Terms from time to time. For material changes, we will provide notice by email to the address associated with your account at least 30 days before the change takes effect. Continued use of the Service after the effective date of any change constitutes acceptance of the updated Terms. Material changes to the One-Year Tag Warranty or Refund Policy will not apply retroactively to tags purchased before the change.
You represent that you are not located in, and are not a national or resident of, any country subject to U.S. government embargo or designated as a “terrorist supporting” country, and that you are not on any U.S. government list of prohibited or restricted parties.
These Terms are governed by the laws of the State of Indiana, without regard to conflict of law provisions. Any dispute arising from these Terms or the Service shall be resolved in the state or federal courts located in Indiana, and you consent to the exclusive jurisdiction of those courts.
You may not assign or transfer these Terms or any rights or obligations under them without our prior written consent. We may assign these Terms in connection with a merger, acquisition, reorganization, or sale of all or substantially all of our assets, or to any affiliate.
If any provision of these Terms is held invalid or unenforceable, that provision will be enforced to the maximum extent permissible and the remaining provisions will remain in full force and effect. These Terms, together with our Privacy Policy, constitute the entire agreement between you and TappaTag regarding the Service and supersede any prior or contemporaneous understandings, communications, or marketing materials.
Questions about these Terms? Contact us at hello@tappatag.com.